The Media Institute of Southern Africa – Zambian Chapter, has bemoaned the alledged bias and unfair news coverage by the state-owned Zambian National Broadcasting Corporation (ZNBC).
MISA Zambia Chairpeson Helen Mwale has challenged Independent Broadcasting Authority (IBA) to publish a report of its assessment of how broadcasting media houses have so far covered campaigns ahead of the August 11 general election.
She states that MISA feels ZNBC is being unfair to restrict Zambians to one sided news, and that it is for this reason that MISA is urging the IBA to hasten in engaging ZNBC to improve its coverage of political parties.
She says her organisation is concerned that the IBA seems to be reluctant in acting upon complaints against some media houses.
Mwale said some political parties have complained of biased coverage by the public broadcaster ZNBC.
Mwale has also wondered how people are going to make informed decisions if they are only being fed with policies and ideas of one political party.